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A first-of-its-kind study examined what prospective cruisers think of cruising and how to encourage them to book their first cruise.

United kingdomBen gingellDennis macdonaldCruise lines international associationRoyal caribbeanSignals growthUnited kingdom cruiseAttracting the next waveShips dockedCruise ships dockedPhoto creditPassengers visiting cozumelQuintana rooCruise passengers visiting cozumel