The Strategic Mailing Partnership (SMP) has welcomed new data on the relationship between attention and mail to reflect the power of mail’s engagement as a marketing channel.
Is it a good time for marketers to reconsider the role of direct mail in the media mix?: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Advertisers are always looking for ways to get more attention on digital ads for less money, and a new study from Magna Media Trials might have found the…