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Spainâs public broadcaster looks for a future-proof model
On Saturday, March 14, Spanish Prime Minister Pedro Sánchez addressed the public and announced that, due to the spread of COVID-19, a state of emergency, including restrictions on the fundamental right of free movement, would take effect across the country at midnight
Sánchez s appearance brought a historic television audience record in Spain. TVE (Televisión Española), the national public television broadcaster, which belongs to the Spanish Radio and Television Corporation (RTVE), led the way, with 4,804,000 viewers, or 21.6 percent of the total audience. It was an exceptional result, but ultimately a one-off. In March, the month with the highest television viewership, TVE s news programmes only took second place, behind the private broadcaster Antena 3 (owned by the Atresmedia Group). And between April and September, TVE held only third place, behind Antena 3 and Telecinco (owned by Mediaset España).