Latest Breaking News On - Atlas wearables - Page 2 : comparemela.com

These new reports arrive shortly after Peloton acquired Atlas Wearables, a Texas-based company whose devices use movement detection to identify different indoor exercises and count reps. Whereas companies like Garmin and Polar specialize in GPS devices for use outdoors, Atlas is one of very few names focusing on indoor (read: gym) sessions, which suggests the partnership could be a great fit to establish Peloton in the fitness wearables game. A Peloton-branded armband would face tough competition, though, from competing brands like Apple – which launched its own on-demand workout service, Apple Fitness Plus, last year.  Still, if Peloton is able to produce a wearable that does more than simply display your heart rate on-screen, it may be able to pull consumers away from flashier competitor products with little functionality.

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