Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality
The A Pledge encourages the marketing industry to match the city s diversity
The A Pledge bring together Atlanta-based agencies and brands to create systemic opportunity.
The A Pledge December 16, 2020
While there are some bright spots and progress, ad agencies continue to grapple with diversity. Awareness of systemic racism is one thing; acting on improving the situation is quite another. Brands continue to look at their vendor relationships agencies included demanding greater diversity and accountability.