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Will IPL 2021 prove to be a brand marketer s delight?

The virtual roundtable will begin at 3:30 pm on Wednesday. 07 Apr, 2021 - 08:11 AM IST     |     By indiantelevision.com Team     NEW DELHI: The countdown has begun for one of the biggest cricketing events – the 14th edition of Vivo IPL 2021. The sporting extravaganza will return home after two years following a stellar show in the United Arab Emirates last November. The season is all set to kickstart on 9 April in Chennai with a high octane clash between defending champions Mumbai Indians and Royal Challengers Bangalore. But once again, all the matches will be played in empty stadiums, with no enthusiastic fans to cheer their favourite teams. The second wave of Covid2019 continues to pose a challenge, as the league recovers from a pandemic-hit 2020.

Why marketers are quite unfazed by lack of TV news TRPs

Brands, however, have become more conscious of their budgets. 19 Jan, 2021 - 04:57 PM IST     |     By Mansi Sharma      NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top brands and marketers at Indiantelevision.com’ s ‘India Khush Hua’ virtual roundtable, hosted in partnership with Shemaroo Entertainment Ltd.  Dabur India Ltd head of media Rajiv Dubey noted that media planning got slightly impacted because of the whole controversy, however, the spending sentiment is not really down. 

Join industry thinktanks for the most comprehensive media outlook for 2021

India Khush Hua in 2021: Media & Entertainment outlook to go live at 4pm 13 Jan, 2021 - 06:24 PM IST     |     By indiantelevision.com Team     NEW DELHI: A sunrise sector for the Indian economy, the media and entertainment industry today stands on the cusp of a strong phase of growth. With changing user preferences and growing demand for good content, there lies ahead a plethora of opportunities ahead. However, it seems like the struggle to get the right advertising revenues is here to stay for a few more quarters, as the Covid2019 pandemic is still far from over. But, there is a silver lining that the industry sees, which will make these challenging times more fruitful. 

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