linkedin WPP isn t set for any more radical changes over the next five years, believes its chief executive Mark Read, who has driven a major restructuring of the world s biggest advertising company in his two-and-a-half years steering the ship. Then there s the instability caused by Covid-19, as WPP, like its agency peers, was forced to implement cost-cutting measures that included staff redundancies and reducing office space by between 10% and 20% as its revenues slumped by a significant 15.1% in Q2 and 7.6% in Q3 2020. The tumultous few years has left many questioning where the agency might target consolidation next. Would WPP consider breaking out GroupM, as former WPP boss Sir Martin Sorrell has suggested they do? What s to become of Ogilvy, the only remaining creative shop that hasn t been merged, after it was recently revealed it suffered negative growth from 2014-19?