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Athleta Partners with Simone Biles to Inspire Next Generation

Athleta Partners with Simone Biles to Inspire Next Generation Biles joins Athleta s growing roster of all-star athletes and changemakers News provided by Share this article Share this article SAN FRANCISCO, April 23, 2021 /PRNewswire/ Today, Athleta announces a long-term partnership with Simone Biles, the most decorated gymnast in World Championships history, in a shared vision designed to empower women and girls. Biles joins Athleta in a wide-reaching partnership that will bring to life the brand s mission of fostering community, igniting activity, and inspiring the next generation to be the best version of themselves. Biles and Athleta will work together on initiatives with a particular focus toward Athleta Girl – encouraging millions of girls to rise and own their limitless potential. Biles will collaborate with Athleta s design team in development of signature products for aspiring athletes, including plans for multiple capsule collaborations for Athleta Girl.

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Simone Biles leaves Nike to partner with Gap s Athleta brand

Simone Biles leaves Nike to partner with Gap s Athleta brand By Aimee Picchi The Diversity Dilemma Gymnast Simone Biles is leaving Nike to strike up an exclusive marketing deal with Gap s Athleta, an activewear brand that focuses on women and girls. Biles will create her own line of activewear for Athleta, the company said in a statement on Friday. The terms of the deal weren t disclosed. The gymnast s switch ends a partnership with Nike that began in 2015 and marks an unusual departure for a top athlete, given that Athleta is dwarfed in size by Nike, a company with a market value of $204 billion. Gap is valued at $12 billion. But Athleta has proved popular with women, with Gap saying last month that it expects the brand to double sales in the next two years.

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Nike loses Simone Biles to Athleta

Dive Brief: Just after Nike s Kobe Bryant partnership came to an end, the retailer is facing a second blow to its athlete roster this week as decorated gymnast Simone Biles is striking up a partnership with Gap-owned Athleta after being a Nike athlete since 2015. Athleta describes the partnership as long-term and wide-reaching in a company press release, with the brand calling itself her exclusive active and athleisure apparel partner. Biles will create signature products with Athleta, including her own activewear line, and work on capsule collections for Athleta Girl. The partnership is particularly focused on Athleta Girl, and Biles will engage with young women and girls in Athleta s community through programming designed to support and uplift those communities, the brand said.

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Simone Biles leaves Nike partnership to sign with Athleta

Simone Biles leaves Nike partnership to sign with Athleta
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Athleta Partners with Simone Biles to Inspire Next Generation

Athleta Partners with Simone Biles to Inspire Next Generation
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesSan franciscoMary beth laughtonSimone bilesJana henningAllyson felixAthlete of the yearNew york timesGap incB corporationWorld championshipsAthleta girlAll around world championshipLaureus world sportswomanEbony power