Atari Partners with RTFKT Studio on Limited-Edition NFT Fashion Series
NEW YORK, NY / ACCESSWIRE / March 11, 2021 / Atari® (OTC PINK:PONGF) - one of the world s most iconic consumer brands and entertainment producers - today announced a partnership with RTFKT to create a limited NFT Atari-themed fashion series. The first collaboration is a one-of-a-kind Atari Sneaker that, in addition to being an incredible work of art and valuable collectible, will also be available for use across multiplayer blockchain games, including Decentraland, The Sandbox, and the upcoming Atari Metaverse.
The first item in the fashion series, the limited 1 of 1 OG Edition Atari Sneaker, is available for auction on SuperRare starting today. SuperRare is a platform where unique and rare art is sold directly to collectors paired with a blockchain token.
Atari(R) Partners with RTFKT Studio on Limited-Edition NFT Fashion Series
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Atari(R) Partners with RTFKT Studio on Limited-Edition NFT Fashion Series
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News
The value of the Decentraland (MANA) token climbed 31% leading into March 9, following news that classic game manufacturer Atari would set up a gaming casino inside Decentralandâs virtual realm.
Announced on March 8, a partnership between Atari and Decentral Games will see the launch of Atari Casino within Decentraland this coming May. The casino is expected to feature various Atari-themed games, playable with MANA tokens, the DAI stablecoin, Decentral Gamesâ own DG token, or Atariâs eponymous Atari Token (ATRI).
Decentral Games is a community-owned ecosystem-based inside Decentraland, which is governed by its own users with the help of a Decentralized Autonomous Organization in the DG DAO. A reported 88% of the profit share will be directed to the DG DAO Treasury.
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The strategy of the Atari Group aims at the development of the game catalogue with a strong specialization on mobile platforms and simulation / strategy games (“
Atari Games”) and on real-money games (“
Atari Casino”), the development of the Atari VCS (“
Atari VCS”) and of related projects notably in the blockchain space (“
Atari Partners”).
For the first half ended September 30, 2020 (April 1 to September 30, 2020
), the Atari Group recorded revenue of 7.8 M€, compared to 10.7 M€ for the same half of the previous financial year. The growth in the games activity is overshadowed by the decline in the licensing business and by the delay of the launch of the Atari VCS to the second half of the financial year, both activities having been confronted with logistical issues (sourcing and transportation) caused by the COVID 19 crisis.