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Atari Intends to Focus on Premium Games for Consoles and PC

Tuesday, July 06, 2021 Atari has announced that its Atari Gaming label will now focus on premium games on consoles and PC in the future. This change in strategy will see them move away from the casino business in Africa as well as selling off some of its free-to-play franchises. The reason for the shift in direction is the higher value that is seen in premium games and the fact that the free-to-play market is becoming increasingly competitive. Atari now intends to delve into its catalog of 200 proprietary games to create a strong lineup of premium games to be released in the future on consoles and PC. There are already a number of titles in development due to be released this financial year, so before the end of March 2022, although the publisher gave no clues as to what these could be. Atari had already stated they wished to make games “for the modern era” and this will involve revitalising some of their classic IPs.

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Atari Gaming moving away from free-to-play and mobile games

Atari is shaking up its business strategy once again. Today the company announced that its board of directors has signed off on a new approach centered around making premium games for PCs and consoles, with reduced emphasis on mobile and free-to-play games. Our intent with any gaming experience is to provide accessible and joyful moments of meaningful play, said Atari s recently appointed CEO Wade J. Rosen. That s the core of Atari and what binds our history with our future. To that end, we feel that premium gaming is better representative of this type of gaming experience and the Atari DNA.

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Atari restructuring to focus on premium games, scaling down free-to-play and mobile development

Atari restructuring to focus on premium games, scaling down free-to-play and mobile development Console, PC, and support for the Atari VCS are on the horizon for the gaming division of the legacy company. Image via Atari Atari announced that the company was going through some big changes back in April when it named a new CEO and essentially split the entire company into two distinct companies, the Atari Gaming and Atari Blockchain divisions. Now, that decision is coming to a head on the gaming front, as Atari CEO Wade J. Rosen revealed the decision to refocus on premium game development.

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Atari is starting to make Premium games for PC and consoles again

Atari is starting to make Premium games for PC and consoles again
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Gamasutra - Atari Gaming walks away from free-to-play games to refocus on console and PC

Gamasutra - Atari Gaming walks away from free-to-play games to refocus on console and PC
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