frustrating. reporter: exactly why alex invested culous. it allows customers to skip long lines with the cell phone. and they come and registered the cell phone and texted when his turn is coming up? qless allowses them at dmv and edcaution and health care. and anywhere people wait. reporter: customers who wait often experience line anxiety, wondering if they picked the fastest line or someone behind them is cutting. he said qless allows them to wait how and where they want. you call this reducing perceived wait times. yes, people wait at home or work they don t feel like they are waiting. the cutting edge technology