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The Asüna experiment: Canada s captive import brand vanished as suddenly as it appeared Autoweek 3 hrs ago © GM Scientists are still unsure of what this whole Asüna experiment was about. The late 1980s and early 1990s were still a time when domestic automakers had a bumper crop of captive imports on their hands. This was largely due to the fact that a number of foreign automakers did not have a solid foothold in the U.S. and because Detroit automakers had struck partnerships with other automakers, most of them hailing from Japan, to offer models in quickly evolving segments that the Big Three couldn t develop in time by themselves.

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