At present, boutique stores contribute to 60 per cent revenue of the brand and the rest 40 per cent comes from all other verticals like marketplaces, e-commerce, Q-commerce, and exports. "In the coming fiscal year, we are looking to change this ratio to 40:60 and for the next couple of years, we have no plans to enter general trade," Vibhu Mahajan, COO, Choko La said.