Astro On Demand News Today : Breaking News, Live Updates & Top Stories | Vimarsana

AS pay-TV provider Astro Malaysia Holdings Bhd works harder to defend subscription revenue on the back of rapidly changing consumer viewing behaviour with the advent of on-demand video streaming, it is only natural for it to invest in better technology to harness its first party data and strengthen its value proposition. This is not just to capture the attention of subscribers but also marketers looking to tap its subscriber base.

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