Girard-Perregaux Gets Anointed as Aston Martin s Equally Famous Watch Associate 27 Feb 2021, 7:35 UTC ·
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It would probably be entirely rhetorical to ask if anyone recalls high-end partnerships between automotive companies and luxury watchmakers. After all, these associations have been happening for decades, and just recently, Porsche and Tag Heuer embarked on a strategical partnership that includes the development of the $6k Carrera Special Edition timepiece. 9 photos
Now it’s time for another
haute couture mix of the same kind, this time around taking place between a timeless British brand and (yes, you guessed it) another fine Swiss name from the watchmaking industry. Actually, come to think about it, this partnership is even more exclusive since, on this occasion, we’re dealing with Girard-Perregaux.