Cognizant, Aston Martin F1 team ink pact
January 18, 2021
× Cognizant Technology Solutions’ multi-year partnership with Formula One team Aston Martin, signed last week, will be the US-based IT company’s most high-profile association in sports. As title partner of Aston Martin Cognizant Formula One, Cognizant will act as digital transformation partner.
“Fundamentally, we are transforming the Cognizant brand and creating opportunities to engage with clients in different forums. Formula One is an important part of that equation,” Rajesh Nambiar, Chairman and Managing Director India, Cognizant, said on choosing Formula One over other sports.
‘Beyond logos’
“The Aston Martin Cognizant Formula One Team was the right partner for us, given one of our strategic priorities for 2021 is increasing global brand awareness,” he told
7 Jan 2021
American IT firm Cognizant will become Aston Martin F1 Team s title backer for the 2021 F1 season, it is revealed
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The rebranded Aston Martin F1 Team has confirmed it will receive title backing from US IT firm Cognizant for its inaugural 2021 F1 season competing under the guise of the iconic British marque.
After several seasons aligned with Red BulL Racing as a sponsor itself, Aston Martin formally enters F1 as a constructor in its own right this season rebranded from the Racing Point outfit, which scored its first win in 2020 en route to fourth in the constructors’ standings.