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Aston Manor Cider Unveils New Frosty Jack s Variant
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Frosty Jack s adds strawberry flavour to cider range
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If anyone needs a big drink and a knees-up right now, it’s the brewing industry. Sure, off-trade beer & cider sales have spiked by £1.2bn (36.5%) and the supers have shifted an extra 514.7 million (32.1%) litres [Kantar 52 w/e 21 February 2021]. But that’s a mere sip when compared with the damage Covid has inflicted on pub beer sales, which plunged 56% and cost publicans £7.8bn [BBPA].
For brewers, it’s been the perfect storm. The collapse of the pub trade was followed by a spike in packaging material prices, as brewers scrabbled to pour beer originally destined for hospitality into new retail packs. Even BrewDog, the craft beer pioneer that had grown into a global empire with an estimated value of £1.5bn after being set up by two friends in 2007, was suddenly facing ruin.