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BATON ROUGE - GoAuto, a Louisiana-based company touting its low-cost insurance and known for its ubiquitous television commercials, has been bought up by an equity firm based out Pennsylvania.
May 26 GoAuto the low-cost car insurance company based in Baton Rouge best known for its TV commercials featuring its CEO and founder, Greg "the GoAuto Guy" Tramontin has been acquired by a Pennsylvania private equity firm. Milestone Partners bought GoAuto and its technology platform, Adaptive Information Technologies, through a specialty auto insurance.