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COVID Era Fundraising Stalls as Donations Soften and Donors, Retention Rates Fall in First Quarter 2022

COVID Era Fundraising Stalls as Donations Soften and Donors, Retention Rates Fall in First Quarter 2022

Charitable Giving in 2021 Increased 2 7% Over Unprecedented 2020 Levels

New Data Eases Worries That Giving Is Declining Due to Compassion Fatigue

Study Points to Continued Growth in Giving in 2021

Study Points to Continued Growth in Giving in 2021 0622HaynesFundRaising The number of donors hit a new high in the first quarter of 2021, according to a new analysis from the Fundraising Effectiveness Project, a research effort of the Association of Fundraising Professionals Foundation for Philanthropy and GivingTuesday. Researchers estimated a 10 percent increase in donors during the first three months of 2021 compared with the same time last year. The share of first-time givers increased 3 percent from the same period last year. Coupled with the increased number of new 2020 donors who made repeat gifts in 2021, all donors continued to give more surpassing 2020’s first-quarter giving by an estimated 6 percent.

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