While fundraising in the United States increased by 2.2%, the donor pool continued to shrink as large gains in donors from 2020 that were lost in 2021 have.
Giving held roughly steady in the third quarter of 2021 compared with the second quarter of that year, according to a new study, but charities are struggling to keep donors giving again and again.
Study Points to Continued Growth in Giving in 2021
0622HaynesFundRaising
The number of donors hit a new high in the first quarter of 2021, according to a new analysis from the Fundraising Effectiveness Project, a research effort of the Association of Fundraising Professionals Foundation for Philanthropy and GivingTuesday. Researchers estimated a 10 percent increase in donors during the first three months of 2021 compared with the same time last year. The share of first-time givers increased 3 percent from the same period last year.
Coupled with the increased number of new 2020 donors who made repeat gifts in 2021, all donors continued to give more surpassing 2020’s first-quarter giving by an estimated 6 percent.