Writer: Nisa Irina
GSC Chief Executive Officer, Koh Mei Lee is proud of GSC s achievements
5 Feb – As the leading cinema exhibitor in Malaysia, Golden Screen Cinemas (GSC) has broken its own record when it received the Platinum Award at the prestigious Putra Brand Awards for two consecutive years.
GSC chief executive officer Koh Mei Lee stated that GSC s success in winning the platinum in the Entertainment category has given a boost to her team to continue to provide the best service to their customers. It is wonderful to be selected as the best entertainment brand in the country at the Putra Brand Awards again this year. It has been an incredibly challenging time for the entertainment industry, especially for cinemas, which have been hit hard due to the mandated closures for prolonged periods during this pandemic.
Khairudin: We want to reinforce the culture of effectiveness in the marketing communications industry.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is launching its slate of programmes for 2021 with the IPA Effectiveness Essentials Certificate, reaffirming its commitment to fostering continuous professional development for agency and marketing practitioners.
Conducted by the 4As’ long-established training partner the Chartered Institute of Practitioners in Advertising (IPA) UK, the IPA Effectiveness Essentials Certificate is primarily aimed at entry-level practitioners in agency and client businesses, although any staff would benefit from the overview of the key thinking, knowledge, and practices of effectiveness that the course offers.
The Association of Accredited Advertising Agents Malaysia (4As) is launching its slate of programmes for 2021 with the IPA Effectiveness Essentials Certificate, reaffirming its commitment to foster continuous professional development for Agency and Marketing practitioners.