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No One Had Prepared For This Event : Melissa Hopkins On The Optus Data Breach

Melissa Hopkins, Optus' former chief marketing officer, said that "no one" in her marketing team "had prepared" for the data breach last year that affected around 40 per cent of the population.

New south walesMelissa hopkinsNadia cameronMark forbesAssociation for marketingGlobal forumData driven marketingIcon reputationSeven west media

The MFA s Privacy submission highlights global competitiveness concerns

The MFA s Privacy submission highlights global competitiveness concerns
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

United kingdomSophie maddenMedia federation of australiaAssociation for marketingAustralian association of national advertisersMedia federationFederal governmentPrivacy actData driven marketingAustralian associationNational advertisersPrivacy review

Not workable : The media and advertising industry responds to Privacy Act shake-up

Not workable : The media and advertising industry responds to Privacy Act shake-up
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

United statesChris brinkworthDan stintonCompetition commissionAssociation for marketingAustralian association of national advertisersData driven marketingAustralian associationNational advertisersCivic dataGuardian australiaPrivacy actAustralian consumerDigital platforms

Digital marketers say privacy proposals would create uncertainty and confusion

They would mean “unnecessary complexity”.

Hans peter gausterAssociation for marketingAustralian association of national advertisersData driven marketingPrivacy act review reportAustralian associationNational advertisersPrivacy actKnow your customer

The ADMA encouraging industry discussion on Privacy Act Review Report

The ADMA encouraging industry discussion on Privacy Act Review Report
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Andrea martensAssociation for marketingPrivacy actData driven marketingAttorney generalPrivacy act review reportUse casesPrivacy act reviewUse caseSenior leadersClear hayes