CAL New Logo
In a strategic move, Sri Lanka’s most prominent investment bank, Capital Alliance (CAL), has augmented is portfolio of services to launch a new logo to reposition itself as a future-oriented company catering to family-owned businesses, whilst already providing financial expertise to institutional clients and high net worth entrepreneurs. Cementing itself in this exclusive niche, CAL has unveiled a brand new identity that fittingly evokes its new positioning - as it is the only company which understands that a family business is a business family. CAL, with its proven track record of market innovation and exclusive competences in investment solutions, is the ideal partner for helping to plug these family-owned businesses into the next stage of growth and scale up the businesses.