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Q4 2021 records highest quarterly growth since 2019: BARC India

Of the 2524 advertisers and 4104 brands that advertised on television in December, 19 per cent were new advertisers and brands.

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Q4 2021 records highest ad volumes since 2019 with bumper festive spike: BARC

TV ad volume soars in 2021, Oct-Dec records highest quarterly growth since 2019: Barc India

Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research Council (Barc). The total ad volume in October-December 2021 was in fact recorded to be the highest during a quarter since 2019, as per the data. Riding high on the festive wave, as many as 2,524

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