February 12, 2021 5:37 pm
Dating can be daunting at the best of times, but the past year has made it even more complicated. Lockdown restrictions have not always been clear about whether you can even meet up – and a socially-distanced park date is not too appealing in the middle of winter. Add to that general pandemic anxiety, and endlessly scrolling through apps may not seem too appealing right now.
In response, several popular dating apps have made design interventions to help users find new ways to connect with people and form relationships.
One dating service though, Match, is celebrating its 25
th anniversary by making wholesale changes to its brand, positioning and user experience while placing an emphasis on the old-school ideas of romance.