Regional channels are expected to win big in terms of viewership.
06 Apr, 2021 - 08:14 AM IST | By indiantelevision.com Team
MUMBAI: Kerala is the most literate state in the country, and as a result, news consumption among Keralites is also on the higher side. At the turn of the millenium, television news channels gained massive popularity in the state, and now, it boasts of ten exclusive news channels – Asianet News, Manorama News, Mathrubhumi News, 24 News, Kairali News, News 18, Janam TV, Reporter TV, Jai Hind, and Media One.
News channels competing heavily in Kerala
As the state legislative assembly elections in Kerala are going to be conducted on 6 April, news channels in the state are going toe-to-toe to affirm their dominance in the industry. All news outlets in the state have been vigorously covering election news since the announcement of the polling date, and this trend will last until 2 May when the results will be declared.