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Characterising Indonesia s bird-owners guides behaviour change amid Asian Songbird Crisis

Credit: Photo by Harry Marshall A comprehensive new study into the key user groups in Indonesia s bird trade offers hope for protecting species through behavioural change. Novel research led by Manchester Metropolitan University (MMU) and Chester Zoo has identified three main groups within the Indonesian songbird owner community: hobbyist , contestant and breeder . Indonesia hosts 16% of the worlds bird species and is widely acknowledged as the global epicenter of the wild bird trade. The majority of this trade is concentrated in Java, Indonesia s fourth largest and most populous island. Songbirds, in particular, are highly sought after, with bird owners falling into three main consumer groups: hobbyists, who own birds primarily as pets; contestants, who own birds to enter in singing contests; and breeders, who own birds to breed and/or train for resale or as a pastime.

Characterising wildlife consumers to guide behaviour change efforts provides optimism amid Asian Songbird Extinction Crisis

Date Time Characterising wildlife consumers to guide behaviour change efforts provides optimism amid Asian Songbird Extinction Crisis A comprehensive new study into the key user groups in Indonesia’s bird trade offers hope for protecting species through behavioural change. Novel research led by Manchester Metropolitan University (MMU) and Chester Zoo has identified three main groups within the Indonesian songbird owner community: ‘hobbyist’, ‘contestant’ and ‘breeder’. The popular songbird Greater Green Leafbird, Chloropsis sonnerati. Credit: Harry Marshall Indonesia hosts 16% of the worlds bird species and is widely acknowledged as the global epicentre of the wild bird trade. The majority of this trade is concentrated in Java, Indonesia’s fourth largest and most populous island. Songbirds, in particular, are highly sought after, with bird owners falling into three main consumer groups: hobbyists, who own birds primarily as pets; contestants, who own birds to e

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