Wang Yibo, the heartthrob everyone wants a piece of
Dec 15, 2020, 10:09
The sales bonanza of yet another record-breaking Single’s Day in 2020 should have made ecommerce influencers the people of the moment. But a sprinkling of magic sideswiped them. ‘What’s happening?’ asked the usually omniscient Viya (or Wēi Yà 薇娅) as her assistants started screaming at the screen behind her, where (as part of the Single’s Day gala) a gorgeous heartthrob in white was shimmying to Bruno Mars’s “Versace on the Floor,” the shriek of fans all the shriller for those pelvic thrusts.
It takes something very special to stop sellers in their tracks in the busiest shopping season of the year. Perhaps the star of a TV show with 8 billion views. Perhaps Wáng Yībó 王一博.