The Philippines will again be the center stage of global franchising this year as it hosts the World Franchise Council and Asia Pacific Franchise Confederation meetings that are expected to attract industry leaders from over 40 economies.
The country’s franchise industry is seen to grow by 12 to 15 percent this year in terms of territories it occupies, driven by the international expansion of more local brands.
The Philippine Franchise Association aims to double the number of Philippine franchise brands that have expanded globally in the next two years, banking on the momentum of the country hosting twin international franchise events next year.
At least 50 next generation Filipino brands are targeted to enter 50 foreign markets over the next two years, according to Sam Christopher Lim, president of the Philippine Franchise Association (PFA).
“We are targeting 50 market entries during my term,” said Lim in an interview at the Franchise As