The success of the Indian cricket team in the Asia Cup, coupled with the marketing strategies of Disney+ Hotstar, has attracted more companies to sponsor the ICC World Cup. Disney Star earned Rs 480 crore in sponsorship revenue from the Asia Cup, with double the number of advertisers compared to the previous edition, according to a source. Many brands that sponsored the Asia Cup have signed multi-billion rupee deals for the World Cup.
KARACHI: The Pakistan team is facing a major injury problem and the timing couldn’t have been worse. The Pakistanis take the field in the do-or-die Asia Cup Super Fours clash against co-hosts.
It wasn’t the sort of result anyone was expecting, at least not on this side of the border. India’s stunning 228-run triumph against Pakistan in their rain-hit Asia Cup Super Fours match.