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Disney Star is set to attract advertisers to its flexible sponsorship packages for the Asia Cup and ICC Cricket World Cup, which the Indian pay-TV broadcaster is hoping will have unprecedented reach on TV and digital. Ajit Varghese, head of network advertising sales at Disney Star, said the firm was also offering entry points with costs as low as 70 cost per thousand (CPM). Disney Star is the exclusive broadcast and streaming partner for the pair of cricket events, with industry sources predicting it could reach over 800 million TV and digital viewers in India.

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