Poon will be Ogilvy’s first female leader of the Ogilvy, Public Relations & Influence business in Asia.
Ogilvy has appointed Emily Poon President of Public Relations & Influence in Asia. Poon, currently Managing Partner of Ogilvy PR & Influence in Singapore, succeeds Scott Kronick who is stepping down from his current leadership role and will become a senior adviser at the company.
As part of Ogilvy’s Asia leadership team, Poon will be responsible for driving continued client-centric innovation, business growth and deepening capabilities for the PR&I business in the region. Poon will report to Asia Co-Chief Executives, Kent Wertime and Chris Reitermann in her new role, and will work closely with the PR&I global network of leaders and Richter to drive the continued success and growth of the PR&I business.