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Growth and diversification for an Australian premium fruit juicing company in a challenging year
This year has been a big year of change and diversification for one of Australia s leading premium fruit juice companies.
South Australia s Ashton Valley Fresh released three new retail products, including an all Aussie apple and orange juice and an apple and blackcurrant juice. In addition, a new range of condiments (oil, apple cider vinegar, and balsamic vinegar) will be launched within the next week. But the year has not been without challenges. We’re producing bulk juice with a limited number of juicing apples on the market for the first time in years due to low crop yield, bushfires, weather, and higher than ever first grade apple packouts, Business Development Manager Joyce Ceravolo said. It’s been a challenge for us and customers to absorb the sharp price increase in juicing fruit but they’ve been fantastic in supporting us through unprecedented times.