Debut Picture Book Gets Digital Matchmaking Campaign By Cady Zeng | Mar 09, 2021
Nearly four years ago, designer Conor McGlauflin was trying to come up with a birthday present for his niece. Around that time, he also recalled losing five socks in a row. Thinking of how ridiculous it was to keep losing socks, he had the idea to make a story about it. After a year and a half of workshopping, trading feedback with his family and others, and refining the project with his agent, his debut picture book,
Sock on the Loose, was launched by Macmillan’s Roaring Brook Press imprint on February 23.