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The top 25 Econsultancy articles of 2020 – Econsultancy

December 22nd 2020 12:04 Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year. The list for 2020 has an obvious theme, but not everything we wrote had Covid-19 in the headline. There’s the usual fascination with Google and Facebook product development, innovation in China, user experience, and new technology such as augmented reality. So, here’s the list. Just click through from the headlines if you want to read more. Many people – especially those just starting out with a business or presence on Instagram – may be wondering how they can go about increasing their visibility, both within the app and also on external channels like Google. Is there such a thing as SEO for Instagram? Rebecca Sentance investigates.

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Search trends: how will search marketing and SEO evolve in 2021? – Econsultancy

December 18th 2020 15:59 Content 2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing. With so much of our lives, particularly in the realm of commerce, abruptly shifting online, search volume has proliferated and become a crucial window into evolving consumer preferences, needs and habits. Google has made new search marketing tools available for free to aid businesses, and in a major move, turned Google Shopping into a free-to-list environment, beginning with the United States and rolling out to the rest of the world as the year progressed. Cash-strapped businesses have relied more on organic search optimisation for visibility as advertising budgets have been pulled, which has lent a new prominence to the role and skills of the SEO. Add to that the announcement and impending rollout of Google’s new ‘Page Experience’ update that will take various user experience signals into account, and search m

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Econsultancy s Marketing & Digital Trends for 2021 and Beyond – Econsultancy

Econsultancy s Marketing & Digital Trends for 2021 and Beyond – Econsultancy
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Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19? – Econsultancy

December 16th 2020 14:24 How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021? Earlier in the month, we took a specific look at the issue of third-party tracking cookies and how their ongoing demise is likely to impact measurement, ad targeting and attribution in 2021. But what other data trends are likely to come to the fore next year? How will the ongoing Covid-19 crisis and the way that brands respond to it impact the usage of data? And what about automation, artificial intelligence and the emergence of new tools? We speak to a number of experts in data, analytics and advertising to find out what they see on the horizon for 2021.

United kingdomMark inskipGabriella stano aversaAshley friedleinDavid grabertChristian selchau hansenBen murphyWes parkerMichele morelliKristina prokopAndrew hoodDemandmore wes parkerEyeota kristina prokopJustine oneillVp brand communications at disqoJustineo neill