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Westmoreland Transit bus ads expanded to help bolster revenue

Tribune-Review Passengers disembark Westmoreland Transit buses at the Westmoreland Transit Center in downtown Greensburg in this file photo.   TribLIVE s Daily and Weekly email newsletters deliver the news you want and information you need, right to your inbox. Westmoreland County Transit Authority buses could serve as mobile help wanted ads to bolster flagging revenues as ridership stagnates amid the ongoing coronavirus pandemic. Authority board members approved a revision to the agency’s contract with a private advertising agency that will allow help wanted signs to appear on buses as they circulate through the county and on commuter routes into Pittsburgh. “Two-and-a-half years ago, we hired a private company to sell advertising on the buses, and that was a very big increase in revenue,” said authority Deputy Director Ashley Cooper-Brounce. “Now, we’ve had a few companies that wanted to advertise for employees, but help wanted wasn’t authorized in our policy.�

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