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For Deb Hickok, a two-decades-long mission to bring more people to Fairbanks is coming to an end. After working as the CEO and president of the destination marketing organization Explore Fairbanks for 21 years, Hickok is resigning this coming summer
During her long career, Hickok took part in changing the perception of Fairbanks, helping it become a four-season tourist destination, an event hub and the heart of aurora viewing.
Hickok said it took time and the efforts of many people to develop and update the marketing strategy. âAnything big requires collaboration and a lot of people looking in the same direction and working toward it,â she said.