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Hayu celebrates 5 years in Australia, launches new campaign May 20, 2021 10:22 Hayu is celebrating five years in Australia with a new brand campaign that focuses on unique, relatable viewing moments available to users of the reality TV-based platform. The new campaign highlights moments of ‘me-time’ and ‘escapism’ which Hayu offers via its 8,000+ episodes of worldwide reality and true crime television programs. Hayu is shown to be useful ‘For ditching the bra’, ‘For banishing the boyfriend’, ‘For bathtime escapism’ and more relatable moments when ‘The relief is real’.   ADVERTISEMENT Richard Howard, senior vice president – marketing, said: “Our research shows that Hayu’s Australian subscribers have a unique emotional connection with Hayu, where viewers cherish their Hayu viewing experience that represents an important moment of ‘me-time’ and escapism.

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