St John WA and 303 MullenLowe Perth have ventured outside of the traditional walls of advertising to tell the brave stories of St John paramedics, staff and volunteers - and highlight the joy of giving back - in a new children’s book.
St John s Land of Legends come to life in 303 MullenLowe Perth project mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Shooting Stars empowers Aboriginal girls in latest work from 303 MullenLowe and Initiative mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
May 4 2021, 10:50 am | BY Ricki Green | No Comments
303 MullenLowe Perth has launched a new brand identity and campaign on behalf of the WA Department of Health, to encourage more open communication about sex, healthy sexual relationships and STIs.
Called ‘HealthySexual’, the campaign, identifies individuals as being ‘HealthySexuals’ if they talk about sex, test for STIs regularly and protect themselves via safe sex practices.
Says Richard Berney, executive creative director at 303 MullenLowe Perth: “‘Sexual representation in media has often done more to separate people than unite. ‘HealthySexual’ is a uniting term for all of us. However you identify, being safe and healthy is what we all want for ourselves and each other.”