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Aldi call for truce with M&S amid Colin the Caterpillar row

Not least by Aldi themselves who took aim at Marks and Spencer’s famous marketing line. Tweeting from the official Twitter account, Aldi said: “This is not just any court case, this is… #FreeCuthbert” Now, posting its latest response to the row on Twitter, the German discounter announced a limited edition of the cake will return to shelves next month with all profits to be donated to cancer charities. The post reads: “Hey Marks and Spencer we’re taking a stand against caterpillar cruelty. Can Colin and Cuthbert be besties? “We’re bringing back a limited edition Cuthbert next month and want to donate all profits to cancer charities including your partners Macmillan Cancer Support and ours Teenage Cancer Trust. Let’s raise money for charity, not lawyers #caterpillarsforcancer.”

Aldi call for touching truce with M&S amid Colin the Caterpillar row | St Albans & Harpenden Review

Aldi call for touching truce with M&S amid Colin the Caterpillar row. (PA/Canva) Aldi has announced the return of Cuthbert the Caterpillar amid a copyright infringement legal challenge by Marks & Spencer. Last week, M&S started legal proceedings against supermarket rival, Aldi, taking issue with the budget chain’s Cuthbert the Caterpillar. The British retailer wanted to protect its Colin the Caterpillar cake claiming that Aldi’s Cuthbert the Caterpillar product infringes its trademark. M&S, which lodged an intellectual property claim with the High Court argued that the similarity of Aldi’s product leads consumers to believe they are of the same standard and “ride on the coat-tails” of M&S’s reputation with the product.

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