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CapitaLand Investment Limited’s (CLI) wholly owned lodging business unit, The Ascott Limited (Ascott), has launched a global TikTok campaign – the #Infin8Citadines Global TikTokers’ Challenge. The challenge will see eight TikTok influencers from different countries including Australia, France, Indonesia, Japan, Philippines, Singapore, the UAE and Vietnam, create weekly-themed content to compete for a grand prize – a 24-night stay at Citadines properties across eight different cities. In celebration of Citadines’ ‘For The Love of Cities’ brand refresh, the challenge will also extend weekly giveaways to TikTok fans, with over two million points for Ascott’s loyalty programme – Ascott Star Rewards (ASR) available for the redemption of complimentary stays and more. The campaign will feature prominently on Ascott’s newly activated TikTok channel (@discoverasr).