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From trying to make the Swedes smile to Iranian drivers' poetic meanderings.- 'Hi' is the hardest word -
It is not to say that the Swedes are dour but the northern city of Lulea has had to launch a campaign to get people to smile and say hello to each other.
The Swedish town of Lulea, home to some 80,000 inhabitants, has launched a campaign encouraging residents, who are reputed to be introverts, to stark talking to each other.In a video posted on social networks, residents of Lulea, located 150 kilometres (93miles) south of the Arctic Circle, with stern faces suddenly light up when they meet a passer-by who greets them.