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Amorepacific, A S Watson Group Forge Alliance, Boosting Korean Beauty Brands Globally

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Amore Pacific Group signs MOU with retail giant A S Watson Group to expand global business

South Korean cosmetics giant Amore Pacific Group said Tuesday it has signed an initial pact with international health and beauty retailer A.S. Watson Group to expand its global business. With the memorandum of understanding, the two companies agreed to cooperate to seek the growth of Amore Pacific's brands that have already entered A.S. Watson's platforms, including Innisfree, Etude and Mise-en-Scene. The c.

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Amore Pacific Group Signs MOU with Retail Giant A S Watson Group to Expand Global Business

Amore Pacific Group Signs MOU with Retail Giant A S Watson Group to Expand Global Business
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A S Watson and Amorepacific join forces to expand reach of K-beauty brands

Health and beauty retailer A.S. Watson Group and South Korea’s beauty company Amorepacific Group have signed agreement to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.

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A S Watson and Amorepacific Signed Agreement to Bring More K-Beauty to Customers in Asia

SEOUL, KOREA & HONG KONG SAR – Media OutReach – 27 June 2023 – Korean beauty, also known as K-Beauty, has left an indelible mark upon the world of beauty from introducing sheet masks, BB creams, and serums to people’s dai.

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