With the announcement of the newly-created Cronkite Agency, the Robert Wood Johnson Foundation Southwest Health Reporting and Communications Initiative will now be directed from within the Agency. Student-led teams, under the leadership of Nicole Macias, professor of practice, will create public relations campaigns, community education outreach and digital marketing strategies aimed at the Spanish-speaking parents of young children in the Southwest.
The Walter Cronkite School of Journalism and Mass Communication at Arizona State University is combining two of its award-winning programs to form a new integrated strategic communications agency that will allow students to develop communication strategies and implement comprehensive campaigns for local, regional and national clients.