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Chilean salmon industry shows how strong and influential it can be

The request from indigenous peoples in the south of Chile and dozens of domestic and international NGO organizations banning salmon farming in nature-protected areas was again frozen in the Chilean congress and will have to wait for its consideration in the following legislature when the next government takes office.

Can World Cup star Alexis Sanchez help Chile score more farmed salmon sales?

The Unboxing Chile campaign features a range of foods produced in Chile. The initiative is a joint effort between the public and private sectors, with the participation of SalmonChile, Wines of Chile, ASOEX and ChileCarne. Sanchez, 32, a star of the 2014 FIFA World Cup in Brazil, has played for Spanish giant Barcelona, English clubs Arsenal and Manchester United, and now Inter Milan in Italy. “We hope this campaign will showcase the talent of southern Chile, increase our country s awareness of world markets and project us as a world-class food exporter, SalmonChile President Arturo Clement said. Chilean salmon producers have been badly affected by the loss of foodservice business since the onset of the COVID-19 pandemic.

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