Orthex, a leading Nordic producer of household products, has selected a range of INEOS Styrolution’s sustainable Luran® ECO raw materials for its range of SmartStoreTM Compact storage products. Luran ECO is a styrene acrylonitrile copolymer (SAN) resulting from a cooperation between INEOS Styrolution and BASF. It is built on BASF’s production of styrene monomer derived from renewable feedstock based on a mass balance approach. According to an independent third-party assessment, the carbon footprint of the new material is 93% lower compared to the fossil-based Luran version.