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they re used to it and ready to pay for it. but also, the arts organisations themselves have got their heads around issues. they are production companies, rights, streaming, and all that was new to them, but they got their heads around it. so next week, with scottish ballet, we ve commissioned a hollywood quality film of a production of gene kelly s starstruck, which his widow s been involved in, it s an amazing, amazing production. it will have a proper premiere next week in london, a red carpet premiere. then it will appear on our services as a pay per view event, essentially. and then it ll be with the scottish ballet and us we ll market internationally, they ll market it to their existing base. i think that hybrid model i where this is going. love a bit of gene kelly. julia, what do you make of all this? i think simon hit - the nail on the head. there s this beautiful moment for niche programming wherel the audience is so dedicated

Production companiesArts organisationsScottish balletGene kellyRed carpet premiereSimon walkerJulia alexander