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Transcripts for CNN The Lead With Jake Tapper 20131216 21:59:00

artist track by track. beyonce is forcing people to accept her as an album artist and also forcing them to buy her whole album at once as well. check out this interactive map that shows how news of the album release spread like wildfire on social media. it s just amazing. i m right there, the red-hot center is probably tweeting it out to my friends. i see you right there. could this be a sign that music fans are actually sick of the hype, or does this really just say much more about beyonce as an established powerful brand? it says something about beyonce. not many artists could pull this off. maybe eminem could pull this off or taylor swift. you really have to have an established name. you have to be someone who can sell albums like this to sell albums like the way beyonce sold it with her seemingly hype-free promotion. you really have to be an artist who has been hyped for years to sell albums like this. very quickly, is it good?

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