before some kid saw it on an iphone somewhere. you re absolutely right. i appreciate you mentioning the book. that is right, and it did jump out at me in ms. haugen s testimony when she said at facebook we do things on the largest possible scale. it allows pattern recognition software to do work that you could never afford to pay an army of humans to do. one of those things is, facebook argued, we do it to spike content, make sure we don t put bad ads up you wouldn t want to have around kids, those kinds of things. but haugen said artificial intelligence isn t enough. we as a society are being led to believe that artificial intelligence can solve enormous problems to scale. but she argues, and it s argued in this book, if anything, it is