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LivePerson Announces New Conversational AI Capabilities That Could Deliver More Personalized Experiences

LivePerson announces new conversational AI capabilities, including routing and actions abilities that can assist customer service, sales and marketing teams.

Rob locascioCommunity with curiously humanCuriously humanConversational cloudCustomer engagement with routingBrands throughBetter outcomesNatural language understandingArtificial intelligence in marketingUser experienceCall centersCustomer experience designDigital customer experience managementCustomer service and support

What Is Explainable AI (XAI) and How Will It Improve Digital Marketing?

This article looks at eXplainable AI (XAI) and why it should be a part of your brand’s AI strategy.

United statesKimberly nevalaLife instituteBrookings instituteBrands to eliminate unconsciousDealing withNot justWont saveBeyond limitsArtificial intelligence in marketingUser experienceCustomer relationship managementOperational customer data platformsCustomer data

New Real-Time Data Platform From Clearbit Can Capture More Accurate B2B Data

Clearbit announces new real-time intelligence platform, allowing B2B marketers to easily capture more accurate and informative customer data.

Travis keeneyRoss moserData activation platformSenior directorIdeal customer profileLucy gambleMarketing operationsArtificial intelligence in marketingMetrics and analyticsCustomer journeys and mappingData management platformsDigital customer experience managementOperational customer data platforms

Ethical Conversational AI: What Is It and Why Does It Matter?

In today's world, AI has become almost inescapable. While the tech offers up many conveniences, it also puts forward new ethical challenges. Learn more.

United statesOuriel lemmelMark rolstonWashington postEuropean commissionArtificial intelligence instituteTuring testChief creative officerResponsible artificial intelligence instituteNorth americaEthics guidelinesTrustworthy artificialWhat is ethicalWhy is it vitallyArtificial intelligence in marketingUser experience

6 New Marketing Trends Poised To Dominate 2022

Stay on top of the latest data and trends driving the marketing industry in 2022 and beyond.

Thomas haydenMike proulxMartech allianceStatista global consumerResearch directorMoore kingston smith researchDevelopment directorForrester vice presidentStrategic frameworkDigital employeeWork movingStatista global consumer surveyIncreasing significanceMartech reportMoore kingstonMarketing tops

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