Id like to commend senator mccain for his leadership, and his staff for the very hard work in addressing facts and issues that are the subject of todays hearing. Senator mccain. This has been the hallmark of our relationship together for many years. I believe that Consumer Privacy and safety in the Online Advertising industry is a serious issue and warrants the subcommittees examination. Ecommerceergence of , more activities are taking place on the internet, which is led to major advantages inconvenience, consumer choice, and economic growth. These have also presented questions concerning security and privacy in the new technologybased world. It is important to keep in mind the following idea. Into the who venture online world should not have to know more than cyber criminals about technology and the internet in order to stay safe. Sophisticated Advertising Companies like have aand yahoo responsibility to help protect consumers from the potentially harmful effects of the advertising th